• Mr. G.VARAPRASAD
• Mrs. RENUKA

The phrase ‘Retail’ is derived from the French phrase retailer, which means to cut a bit off. Businesses that promote items and services to consumers are blanketed inside the retail industry. Broadly speaking, the time period “retailing” refers to any activity that entails a sale to a person client. Origins of retailing can be traced to neighborhood markets and roaming investors. The product range became restricted to whatever agricultural produce became made possible via the nearby weather and local manufacturing competencies. Enterprising and cellular buyers ventured beyond, to hawk wares perceived via them to be in demand someplace else. This tribe of moving investors delivered product range to the markets.

A STUDY ON EMERGING TRENDS IN RETAIL MARKETING

"A STUDY ON EMERGING TRENDS IN RETAIL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 8, page no.10-15, August 2020, Available :http://www.jetir.org/papers/JETIREG06003.pdf

"A STUDY ON EMERGING TRENDS IN RETAIL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 8, page no. pp10-15, August 2020, Available at : http://www.jetir.org/papers/JETIREG06003.pdf