• Avneet Kaur Gujral

Advertising is an advertisement technique that is widespread. All, without even noticing it, is affected by the commercials. It has become a must for success in today's intensely competitive markets. The intensity of advertisement is rising with each day, as are the prices of advertisement. Organizations began spending a massive amount to build no. commercials to make customers informed of their brand offers. The research discusses the fact that innovative and also well content has already had a significant influence on the customer's purchase or spending patterns. At the same moment, the standard of item and cost are both involved with their clear effect on buying action of customer’s? Similarly, to some degree, celebrity endorsement often matters in purchase actions. The research concludes, however, that the favorable effect of all these influences on the customer's shopping behavior proves that perhaps the customer is faithful to the organization, which tends to support the branded product and shifts the purchase behavior against the purchase goal.

Advertisement, Behavior, Customer, Customer Behavior, Organization, Consumer policy, Influence.

"A Study on the Influence of Advertisement on Behavior of Customers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.268-271, January 2019, Available :http://www.jetir.org/papers/JETIREO06058.pdf

"A Study on the Influence of Advertisement on Behavior of Customers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp268-271, January 2019, Available at : http://www.jetir.org/papers/JETIREO06058.pdf