• Debi Prasad Sahoo

Political ads is a coordination mechanism where candidates including campaigns invest much of election campaign expenditure. In recent times, campaign advertisement has been the main tool by which campaigns reach out to voters. Throughout the current situation, the important issue remains; Political ads works or does it not functions in countries known as developing democratic systems? The aim of this article is to demonstrate the possible influence of political ads on greater voter’s and individual’s turnout including their political preference. To help accomplish this goal, the fundamental principle of the influence of political ads on evolving society and its influence on the preference of voters and individuals will be outlined. Understanding the voting behavior of the public prior and after being subjected to various television ads is a crucial factor for political leaders. This article will provide a theoretical context under which more case-describing studies may be established. There is a lack of literature on political ads in developed countries. Lately, developed nations such as India have seen an uptick in spending on election advertising. It is also imperative to evaluate the value/output of such activities.

Advertisement, Behavior, Political Ads, Political, Voter, Influence, Impact, Guidelines.

"An Analytical Of the Influences of Political Advertisement on the Behavior of Individuals", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.276-279, January 2019, Available :http://www.jetir.org/papers/JETIREO06060.pdf

"An Analytical Of the Influences of Political Advertisement on the Behavior of Individuals", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp276-279, January 2019, Available at : http://www.jetir.org/papers/JETIREO06060.pdf