• Praveen Choudhary

Charisma is an important component of transformational leadership; but, in an organizational sense, there are hardly any accurate ways of predicting leader charisma. We compare their types of charisma and impression management using a qualitative-descriptive analysis of two leaders, Steve Jobs and Bill Gates. We assess their motifs through a content review of their public speeches. We find evidence to support our proposal that charisma is linked to a high-power motive and acquisitive impression management techniques. Specifically, we describe Steve Jobs as a manager of personal power and Bill Gates as a manager focused towards achievement. Implications are discussed for instruction.

Charismatic Leaders, Leader Charisma, Management, Motives, Public Speeches, Transformational Leadership

"Leader Intentions, Impression Management, and Personality", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.596-599, March-2019, Available :http://www.jetir.org/papers/JETIREO06135.pdf

"Leader Intentions, Impression Management, and Personality", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp596-599, March-2019, Available at : http://www.jetir.org/papers/JETIREO06135.pdf