• Onkar Bagaria

In view of the current dynamic usage environment technological advancement and also interconnected macro-economic developments, micro-with societal-level researchers and practitioners have shown increasing interest within the concept with perceived value of customers. However, particularly given its large evidential implementation, remarkably tiny effort was made to synthesize the different perspectives mostly on dimensional space, abstract thought and method anatomy of the apparent value of customers. The develop a coherent by the production company of the manner in which the purchaser chooses between different products which might fulfil the same need seems to be a very demanding and complicated issue. Consequently, mostly on grounds of a systematic literature analysis, this paper describes the prevailing conceptual model of customer perceived value of the consumer, while also having a sustainable basis for possible empiric evaluations of this definition. Discuss avenues for further research study. In way that contributes to analysis, this thesis also relates to the tradition of placing the perceived value of the consumer as a core source of comparative advantage throughout regard to marketing, economics and leadership models.

Customer, Customer Perceived Value, Perceived, Value.

"A Literature Study on the Customer Perceived Value", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.647-650, March-2019, Available :http://www.jetir.org/papers/JETIREO06148.pdf

"A Literature Study on the Customer Perceived Value", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp647-650, March-2019, Available at : http://www.jetir.org/papers/JETIREO06148.pdf