UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 3 | March 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 8 Issue 4
April-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRES06082


Registration ID:
307402

Page Number

384-392

Share This Article


Jetir RMS

Title

A STUDY ON DIGITAL MARKETING STRATEGY TOWARDS FOOD DELIVERING APPS DURING PANDEMIC

Abstract

Digital marketing has improved in India with a higher rate. There are so many companies in India that are using digital marketing for competitive advantage. The main objective is attracting customers and allowing them to interact with the brand through digital media. This paper focuses on the digital marketing strategies for both marketers and consumers. Every company has their own strategies. In this paper we have studied and compared about the strategy of food delivery companies mainly consisting of Swiggy and Zomato.

Key Words

Digital marketing, strategies, Swiggy, Zomato, Covid impact

Cite This Article

"A STUDY ON DIGITAL MARKETING STRATEGY TOWARDS FOOD DELIVERING APPS DURING PANDEMIC", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 4, page no.384-392, April-2021, Available :http://www.jetir.org/papers/JETIRES06082.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON DIGITAL MARKETING STRATEGY TOWARDS FOOD DELIVERING APPS DURING PANDEMIC", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 4, page no. pp384-392, April-2021, Available at : http://www.jetir.org/papers/JETIRES06082.pdf

Publication Details

Published Paper ID: JETIRES06082
Registration ID: 307402
Published In: Volume 8 | Issue 4 | Year April-2021
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.26917
Page No: 384-392
Country: Poonamallee, Tamilnadu, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000734

Print This Page

Current Call For Paper

Jetir RMS