• Dr. N. Venkateswaran

Development of recent technologies tremendously identified a tool name artificial intelligence (AI) which arises a boom across all sectors and also create widespread fear especially of job losses for all people and also further rises inequality. This research paper discusses how AI will be an effective business development tool and also highlighted driving forces, challenges in deploying, platform readiness which improvise the productivity related / unrelated to the sectors both for skilled and unskilled professionals. This paper also highlighted the above factors through by developing a research model which helps the readers to better understand the behavioural characteristics / perception towards AI. The paper focused more for technological practitioners who have blind idea / image about AI which helps them to better understand the right path to deploy a platform like this to attain maximum benefit and allow business a tremendous opportunity for longer survival especially in this technological world.

Artificial Intelligence, business growth, adoption, customer experience, automation

"ARTIFICIAL INTELLIGENCE – KEY FOR RECENT BUSINESS PERFORMANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 4, page no.405-409, April-2021, Available :http://www.jetir.org/papers/JETIRES06086.pdf

"ARTIFICIAL INTELLIGENCE – KEY FOR RECENT BUSINESS PERFORMANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 4, page no. pp405-409, April-2021, Available at : http://www.jetir.org/papers/JETIRES06086.pdf