• AKSHMI. B
• HANSA LYSANDER MANOHAR

Shopping is presumably the most established term used to discuss what we have all been doing throughout the long term. Web based shopping has become a mainstream shopping technique since the time the web has proclaimed a takeover. The expansion in innovation gives great freedoms to the vender to arrive at the client in a lot quicker, simpler and in economical way. Internet shopping is arising extremely quick in these days. Numerous examinations have centered that the high touch items that the buyer feels when they need to contact, smell or attempt in using the item. It requires the direct shopping at the buying stage since it is impossible in the internet shopping. This manuscript paper centered to dissect the critical contrast between internet shopping and direct shopping bunches as far as segment, innovation use, accessibility and opinion of the shopper.

Internet shopping, Direct shopping, Innovation

" ONLINE VS. OFFLINE SHOPPING – A COMPARATIVE STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 4, page no.431-438, April-2021, Available :http://www.jetir.org/papers/JETIRES06091.pdf

" ONLINE VS. OFFLINE SHOPPING – A COMPARATIVE STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 4, page no. pp431-438, April-2021, Available at : http://www.jetir.org/papers/JETIRES06091.pdf