• Neerej Dev

It is true that an owner of a well- known trademark has a smooth flowing business and abundant inflow of money through exploitation of the goodwill that a particular well-known brand’s trademark possesses and such exploitation is full-fledged legal right of the trademark owner which could be exercised for lifetime. However, in order to earn easy money, often such well known trademarks are exploited by other proprietors without obtaining the license or any permission of any sort in order to use their prestige and goodwill. Such usage of a well-known trademark is illegal as well as an unethical practice. This paper expressly discusses all the legal aspects of the aforesaid usage of a well-known particularly in the automobile industry. This paper also takes into consider essentially all the major recent pronouncements that is pertinent to the unauthorized usage of trademark and closely scrutinizes various incidents concluding the consequences of such unauthorized usage.

Infringement, Intellectual Property Rights, Passing off, Trademark, Well-Known Trademarks.

"DMW Vs BMW: Unauthorised Usage of Well Known Trademark", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.682-686, March-2019, Available :http://www.jetir.org/papers/JETIREW06093.pdf

"DMW Vs BMW: Unauthorised Usage of Well Known Trademark", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp682-686, March-2019, Available at : http://www.jetir.org/papers/JETIREW06093.pdf