• Prashant Rana
• Dilip Sah
• Nived Yogesh Kumar Solanki
• Mr. Santosh Kumar B.

Due to the presence of a massive range of internet sites, the search engine includes a crucial job of providing the relevant pages to the user, Search Engines like Google, use Page Ranking algorithmic program to rank sites in keeping with the standard of their content and their presence over the planet wide internet. programme improvement could be a method of accelerating the probabilities of a webpage to seem within the 1st page of the search result. Since, whenever the buyer searches for info, they supply a specific phrase or a keyword rather than the entire internet address, then the search engine use that keyword to seek out the relevant sites and show it in a very list with the foremost relevant page at the highest. So, a company might use programme improvement techniques to achieve up to its potential client by showing at the highest of the search results. during this paper, we'll be classifying and reviewing totally different technologies for search engine improvement supported their importance and their usage.

Search engine optimisation, Google optimisation, On page optimisation Off page optimisation, Image optimisation, URL structure optimisation

"Search Engine Optimization ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.70-73, August-2021, Available :http://www.jetir.org/papers/JETIREZ06016.pdf

"Search Engine Optimization ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. pp70-73, August-2021, Available at : http://www.jetir.org/papers/JETIREZ06016.pdf