• Dr. KASTOORI SRINIVAS

Information technology is an important emerging sector of the Indian economy. The size of this sector has increased at a tremendous rate of 35% per year during the last 10 years. Its contribution to the national gross domestic product is expected to be around 8.5%, quite similar to that in the United States today. The journey to business success in the retail industry is neither straightforward nor even. Innovation in technology, both inside the retail stores and in the hands of customers, is one of those external forces that impact the retail industry and is also the primary focus of this study. Retailing is evolving into a global, hi-tech business; and India is no exception for that, rising wealth levels, and the rapidly changing life styles and consumer aspirations of an ever-growing middle class are some major reasons for the organized retail boom in India. The retail business in India is moving from unorganized and family owned business to organized one that follows corporate management. Today the Indian retail is moving ahead with greater expectations over potentiality; it is subjected to certain challenges as far as its growth is concerned. As retail is not regarded as an industry in India, it is difficult to get a correct picture of the size of the sector. This paper attempt to through a light on the advantages which the use of I.T .brings to modern retail stores in comparison to traditional stores not making use of I.T., also attempts to analyze the impact of I.T. innovation in retail sector as a competitive advantage in the growth of Indian retailing

Innovations, GDP, IT & ITES, ERP, RFID, POS, Technology, Retailing,

"Information Technology Innovations: A Road map to Success in Retail Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.60-71, October-2018, Available :http://www.jetir.org/papers/JETIRF006011.pdf

"Information Technology Innovations: A Road map to Success in Retail Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp60-71, October-2018, Available at : http://www.jetir.org/papers/JETIRF006011.pdf