• Dilip Kumar Singh

In recent years, contemporary organization initiatives have become more globalized, which may potentially lead to a broader variety of macroeconomic players seeking foreign markets. Empirical studies have demonstrated that the growth and development of cross-border entrepreneurship may be seen in the context of the significant changes that have occurred over the past several decades, which have resulted in a reduction in transaction costs for multinational corporations. The primary goal of this research is to explain the importance of the interaction between the various components of the marketing environment in order to obtain a competitive advantage. Entrepreneurial development in global markets is heavily influenced by the political, social, and technological environment. The goal of this study is to look at the challenges that entrepreneurial businesses encounter when trying to expose their brands to global marketing. This study used a secondary technique of data collection, which included looking through archival inquiry literature. By exposing prospective entrepreneurs to worldwide marketplaces, this research finds that cross-border organization practices are key channels via which they may create value, drive growth, and acquire fresh knowledge and ideas.

Customer, Development, Environment, Marketing, Marketing Environment, Organization.

"A Review on Marketing Environment", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.561-566, October-2018, Available :http://www.jetir.org/papers/JETIRFH06094.pdf

"A Review on Marketing Environment", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp561-566, October-2018, Available at : http://www.jetir.org/papers/JETIRFH06094.pdf