• Dr Jitendra Singh

For underlying causes of market-enabling circumstances, favourable ecosystem development, youthful demographic profile, and internet penetration, e-tailing is making rapid progress in India with an unrestricted growth rate. This phenomenal development helps to the expansion of the Indian economy and provides tremendous benefits to consumers. Customers' participation is not matching up to the mark due to some basic apprehensions and a lack of comprehensive awareness of e-tailing. While retailers in the field are putting forth their innovative methods and novel ideas to expand their business, customers' participation is not matching up to the mark due to some basic apprehensions and a lack of comprehensive awareness of e-tailing. The goal of this article is to figure out what's causing this situation and to look at potential remedies. One of the possible options is an appropriate and effective catalogue of actions on the part of customers. A research was performed with the assistance of a self-administered questionnaire to support this assumption, and the data collected from 448 respondents was considered for analysis on the basis of simple random sampling using SPSS V20 with the ANOVA technique. Based on the findings of the research, a list of actions has been compiled in a logical sequence, showing the best strategy for consumer acceptance and execution, resulting in customer happiness, mutual advantages, and the success of the e-tailing company as a whole.

E-fulfillment, E-Tail, E-tailing, Flank strategies, Modern retailing.

"Consumer Prospect’s Activity Catalogue - A Roadmap to E-Tailing Perfection", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.567-573, October-2018, Available :http://www.jetir.org/papers/JETIRFH06095.pdf

"Consumer Prospect’s Activity Catalogue - A Roadmap to E-Tailing Perfection", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp567-573, October-2018, Available at : http://www.jetir.org/papers/JETIRFH06095.pdf