• Anjali Verma
• Archana Sharma

The quantitative content assessments of gender roles in media released in the two special issues of Sex Roles are discussed in this article. The broad range of data provided reveals a few patterns and several overarching insights. For starters, women are clearly underrepresented in a variety of media and situations. Second, when women are shown, it is often in a limited and unfavorable light. Women are often sexualized, most commonly by depicting them in revealing or provocative attire. Women are also subjugated in a variety of ways, as shown by face expressions, bodily postures, and other variables. Finally, they are shown in roles that are typically feminine (i.e., stereotyped). Women are stereotyped as stay-at-home moms, spouses, and mothers, as well as sexual gatekeepers. Despite the fact that the research usually corroborates these findings, several intriguing moderating variables, such as race, have been found. The development of theory and a body of empirical data on the impacts of exposure to under-representation of women are recommended as future stages. There is also a scarcity of information on the impact of sexualized or stereotyped representations on young audiences. Finally, as a further step, content assessments of new media, including those produced and disseminated by users, are suggested. While expanding female presence in media may be beneficial, it is equally important to examine the way in which they are depicted in order to prevent creating negative or stereotyped portrayals that may be especially damaging to viewers.

Gender, Media, Sexualized, Stereotyped, Video Games.

"Portrayal of Sexism in Various Forms of Media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.804-808, October-2018, Available :http://www.jetir.org/papers/JETIRFH06135.pdf

"Portrayal of Sexism in Various Forms of Media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp804-808, October-2018, Available at : http://www.jetir.org/papers/JETIRFH06135.pdf