• Swapnil Raj

Marketing is no exception to the world's transformation from analogue to digital. Digital marketing, social media marketing, and search engine marketing are all becoming more popular as technology advances. Internet users are quickly rising, and digital marketing has reaped the biggest benefits due to its reliance on the internet. The buying habits of consumers are evolving, and they are becoming more receptive to digital marketing rather than traditional marketing. The goal of this review paper is to investigate the influence of digital marketing and its importance to both consumers and marketers. This paper starts with a definition of digital marketing, then goes through the many types of digital marketing, the differences between traditional and digital marketing, and the benefits, drawbacks, and importance of digital marketing in today's world. With the growing population, implementation of digital marketing is increasing day by day and is expected to achieve higher success in future.

Consumers, Digital marketing, Social media, Search engines, Traditional marketing.

"An Overview of Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.855-860, February-2019, Available :http://www.jetir.org/papers/JETIRFH06144.pdf

"An Overview of Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp855-860, February-2019, Available at : http://www.jetir.org/papers/JETIRFH06144.pdf