UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 9
September-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRFJ06005


Registration ID:
320509

Page Number

20-23

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Title

An overview on Online Advertising Effects on the User Experience

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Abstract

This article examines empirical studies from the past decade on how internet display advertising impacts the accessibility and quality of a website's user experience. The following is addressed as a result of an in-depth examination of research topics, methodology, and results of the evaluated studies: (a) Which theoretical and conceptual background knowledge, based on psychological explanations of consumer cognition, affection, and actions, can best facilitate the design and investigation of internet ads, and (b) which specific ad features and properties are key to understanding and favoring certain types of user effects. Web researchers and specialists are urged to contact internet ads from a deeper perspective, which would be focused on characteristics of online interplay that go beyond of mostly factors, by leveraging this reference knowledge on the benefits of advertisements and their hidden costs. Many of the ideas and models established for advertising effectiveness, as well as the factors used to evaluate it, may and should be used to evaluating the quality of the customer experience while using websites in general, whether or not they include advertisements.

Key Words

Advertising, Hidden Costs, Knowledge, Management, Online Research.

Cite This Article

"An overview on Online Advertising Effects on the User Experience", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.20-23, September 2018, Available :http://www.jetir.org/papers/JETIRFJ06005.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"An overview on Online Advertising Effects on the User Experience", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp20-23, September 2018, Available at : http://www.jetir.org/papers/JETIRFJ06005.pdf

Publication Details

Published Paper ID: JETIRFJ06005
Registration ID: 320509
Published In: Volume 5 | Issue 9 | Year September-2018
DOI (Digital Object Identifier):
Page No: 20-23
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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