UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 10 | October 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 5 Issue 9
September-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRFJ06010


Registration ID:
320504

Page Number

43-46

Share This Article


Jetir RMS

Title

An Overview on the ‘Value of Marketing’ And ‘the Marketing of Value’

Authors

Abstract

It has been clearer over the past quarter-century that the conventional production-based perspective of the value-adding process is no longer feasible. The growing significance of services in the economic and commercial environment indicates that value may be generated via consumption as well. The nature of the process and the value produced by it must be studied for marketers to utilize the value adding potential of consumption to fulfill the marketing idea. The changing corporate environment and its consequences for our understanding of the notion of value are discussed in this article. It analyzes the growing interest in the literature in the notion of experience value, highlighting the difficulties posed by its highly personal, unique, and situational character; and it proposes a conceptual model for organizing research into the subject. Finally, it proposes a study technique that would provide light on the reasons that lead consumers' judgments of experience value to differ so widely.

Key Words

Experiential Value, Consumption, New Marketing, New Economy, Individualism.

Cite This Article

"An Overview on the ‘Value of Marketing’ And ‘the Marketing of Value’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.43-46, September 2018, Available :http://www.jetir.org/papers/JETIRFJ06010.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"An Overview on the ‘Value of Marketing’ And ‘the Marketing of Value’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp43-46, September 2018, Available at : http://www.jetir.org/papers/JETIRFJ06010.pdf

Publication Details

Published Paper ID: JETIRFJ06010
Registration ID: 320504
Published In: Volume 5 | Issue 9 | Year September-2018
DOI (Digital Object Identifier):
Page No: 43-46
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000400

Print This Page

Current Call For Paper

Jetir RMS