• Manisha Choudhary

This article proposes a multi-level conceptual model of strategic place brand management based on previous study into place branding-management processes in order to assist managers in adopting a holistic approach to place brand management. Place brand assessment; brand infrastructure connections, including infrastructure (regeneration) and stakeholder involvement (management); place brand articulation; and brand communications are identified as components for attention and action in the approach. The model highlights the effects and action processes that affect customer experiences between various components, such as brand identity and design. Existing place branding models use various approaches to the branding process – relationship management, communications, and strategic planning, for example – but none of them are complete, nor have they been extensively accepted or evaluated. This article offers an integrated model that expands on and incorporates these previous models, as well as being based on a larger body of research on branding and place branding concepts and processes.

Holistic Branding, Conceptual Model, Place Branding, Place Brand Management.

"A Study on a Strategic Place Brand-Management Model", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.158-162, July-2018, Available :http://www.jetir.org/papers/JETIRFJ06034.pdf

"A Study on a Strategic Place Brand-Management Model", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp158-162, July-2018, Available at : http://www.jetir.org/papers/JETIRFJ06034.pdf