• Gobena Beri Deressa
• Prof. (Dr.) Ajay Trivedi

Temporarily out-of-stock items in the pharmaceutical business can cause problems for multiple parties. It can result in possible sales losses for whole sellers and high dissatisfaction among retailers. Thus, the aim of the study is to look into the relationship between out-of-stock items and retailers’ loyalty in the pharmaceutical items supply chain, in the case of Hawassa city, Ethiopia. A narrative study methodology was employed, as well as statistical and subjective study methods. A simple randomized sample procedure was used to acquire the relevant data from 86 participants. Parametric metrics like as incidence, %, means, and normal deviations was used to examine the acquired data . Besides, inferential statistics such as Correlation was applied to see the relationship between loyalty and out-of-stock. The study’s finding showed that out-of-stock in the pharmaceutical business is a common phenomenon in the study area. These days many essential drugs are being out of stock. As a result, retailers were forced to purchase pharmaceutical items at another whole seller or substituted by another brand within the same product category. Therefore, pharmaceutical items out of stock strongly associate with retailers’ loyalty because retailers’ loyalty is determined based on the presence or absenceof pharmaceutical items.

Loyalty, Out-of-Stock, Pharmaceutical, Retailers, Supply chain.

"Relationship Between Out-Of-Stock Items And Retailers’ Loyalty In The Pharmaceutical Items Supply Chain", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.99-105, March-2019, Available :http://www.jetir.org/papers/JETIRFL06013.pdf

"Relationship Between Out-Of-Stock Items And Retailers’ Loyalty In The Pharmaceutical Items Supply Chain", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp99-105, March-2019, Available at : http://www.jetir.org/papers/JETIRFL06013.pdf