• C Jithendra Varma
• C Achyuta Sai
• B Rajesh Reddy
• B Sai Divya, B Baby Sri Divya
• Madhukumar Patnala

Agricultural marketing in rural India is deteriorating. Traditionally, farmers rely on local traders and retailers to sell their farm produce at an optimal price. For example, 75% of wheat and 65% of oilseeds in Uttar Pradesh; 80% of Jute and 60% of oilseeds in West Bengal and 45% of cotton in Punjab are sold directly to local traders and retailers. So the farmer is forced to sell his produce at any given price to meet his debts and responsibilities. The Rural Credit Survey Report noted that farmers often sell their farm produce in the wrong place at the wrong time and often get bad results. Private traders and middle-class retailers are at the forefront of agricultural product marketing without a formal marketing framework. According to numerous market studies, traders take up about 48% of rice, 52% of nuts, and 60% of the price of potatoes offered to consumers. Agricultural marketing is a significant problem in rural India. So to remove these middlemen from agricultural marketing, we are proposing the use of a web application that provides farmers with regulated markets, thereby ensuring that farmers are not exploited and can get reasonable prices for their produce. This easy-to-use website takes care of all marketing of agricultural products. In this web application, farmers can upload their agricultural products through operators. The operator foresees the addition and removal of goods. This web application, in turn, will be viewed by buyers who will buy the goods providing a market to farmers.

Agricultural Marketing, E-Commerce, Middlemen removal.

"Homegrowns: An E-Commerce platform for farmers.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.307-316, June-2022, Available :http://www.jetir.org/papers/JETIRFM06055.pdf

"Homegrowns: An E-Commerce platform for farmers.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. pp307-316, June-2022, Available at : http://www.jetir.org/papers/JETIRFM06055.pdf