UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 9 Issue 6
June-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRFN06056


Registration ID:
403969

Page Number

338-343

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Title

Identifying the Customer's Most Preferred Product According to the Quality of the Product

Abstract

This research sought to delve into the consumer perception of quality of a product. This study is generally embarked to determine the age income and educational level of consumers, if it has or no effect on their perception on product quality specifically and their decision to buy the product. It also to find out what influence the consumer in determining the quality of the product as well as to understand if there is a positive relative relationship between price and the product quality, a case study of Kumasi in Ghana West Africa. It was discovered that, consumers have different ideas or perception on the product quality based on their ages, income levels, and, educational background and this goes a long way to influence them on the criteria used in determining the quality of product when making a purchase.

Key Words

Consumer, Perception, Quality, Variables, Consumer behaviour.

Cite This Article

"Identifying the Customer's Most Preferred Product According to the Quality of the Product", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.338-343, June-2022, Available :http://www.jetir.org/papers/JETIRFN06056.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Identifying the Customer's Most Preferred Product According to the Quality of the Product", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. pp338-343, June-2022, Available at : http://www.jetir.org/papers/JETIRFN06056.pdf

Publication Details

Published Paper ID: JETIRFN06056
Registration ID: 403969
Published In: Volume 9 | Issue 6 | Year June-2022
DOI (Digital Object Identifier):
Page No: 338-343
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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