• Amit Kumar Shrivastav

Today's situation is full with current, urgent needs of the future, which are becoming a technically unavoidable component of our lives. The scale and scope of internet advertising is rapidly expanding. Businesses are spending more money on internet advertising than they were previously. It's critical to comprehend the elements that impact the efficiency of internet advertisements. Many large marketers have been waiting for an online broadcast model. They want to make online advertising look more like television commercials. In fact, they want to make it better than traditional television advertising by combining the visual impact of traditional broadcast with the added value of interaction. Advertisers strive to make their advertisements more engaging. Customers get more involved with interactive advertising since they are the ones who begin the majority of the activity. Brand attitudes will be shaped by the experiences you have during this contact. The goal of this research is to look at different forms of internet advertising and see how they influence customers' purchase decisions

Audience, Brand, Business, Customers, Online advertising

"An Analysis of Online advertising and its impact on Customer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.117-121, July-2018, Available :http://www.jetir.org/papers/JETIRFR06021.pdf

"An Analysis of Online advertising and its impact on Customer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp117-121, July-2018, Available at : http://www.jetir.org/papers/JETIRFR06021.pdf