• Dr Rahul Amin

Marketing is no exception to the world's transition from analog to digital. Digital advertising, online marketing, and search engine optimization are all becoming more popular as technological advances. Digital marketing is the promotion of goods or services via the use of digital technology, such as the Internet, mobile phones, display ads, as well as any other digital media. Internet users are constantly growing, and online marketing has reaped the greatest benefits due to its reliance on the internet. The purchasing habits of consumers are evolving, and they are becoming more receptive to online marketing rather than conventional marketing. The goal of this review paper is to investigate the effect of digital marketing and its importance to both consumers and marketers. This paper starts with a definition of digital marketing, then goes through the many types of digital marketing, the differences between conventional and digital marketing, and the benefits, drawbacks, and significance of digital marketing in today's world.

Digital Marketing, E-mail, Internet, Services, Social Media.

"An Overview on Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 3, page no.17-21, March-2019, Available :http://www.jetir.org/papers/JETIRFT06005.pdf

"An Overview on Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 3, page no. pp17-21, March-2019, Available at : http://www.jetir.org/papers/JETIRFT06005.pdf