• Kumar Bhaskar
• Dr. Rupak Shrivastava

The tourism industry in Maharashtra may thank the state's wealth of natural beauty, historical sites, and cultural activities for its success. There is a lot of opportunity for growth in the tourist industry in Maharashtra. This article discusses the marketing and development of the tourism sector in Maharashtra by looking at the experiences of visitors to the state's numerous tourist spots. Maharashtra The promotion of honesty requires an effective, all-encompassing, and strategic plan. In my business, happy customers are priority number one. The purpose of marketing is to increase product sales via means such as advertising, promotions, brand development, and brand building. Therefore, the present study's significance lies in its ability to shed light on the marketing landscape of Maharashtra's tourism industry and illuminate the gaps between what customers want and what businesses can provide.

Maharashtra, Tourism, MTDC, Marketing, tourist.

"TOURISM DEVELOPMENT IN MAHARASHTRA: MARKETING APPROACHES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 10, page no.177-185, October-2022, Available :http://www.jetir.org/papers/JETIRFU06021.pdf

"TOURISM DEVELOPMENT IN MAHARASHTRA: MARKETING APPROACHES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 10, page no. pp177-185, October-2022, Available at : http://www.jetir.org/papers/JETIRFU06021.pdf