• Prof. Dr. Sanket L. Charkha
• Mr. Swapnil B. Ghadge

Market penetration seeks to maintain or increase the market share of current products of a Company. This can be achieved by a combination of competitive strategies like pricing, Advertising, sales promotion and dedicating more resources to personal selling. Market Penetration seeks to secure company dominance of the market. For a company to grow its market share and sales volume, it is important that the company looks at the ways of increasing the usage and consumers of its products. The purpose of this study was to identify market penetration strategies by Instinct Innovation Private Limited. The study adopted a case study design which is the most appropriate in the investigation of the market penetration strategies by Instinct Innovation private Limited (Redbook Software). The respondents for this study included the managers of the company in charge of corporate strategy, human resources, regulatory, business development, and sales and marketing departments. Being a case study, conceptual content analysis was the most useful method of analyzing the data. The objective of this study is to identify market penetration strategies by Instinct Innovations Pvt.Ltd. To understand the customer response towards new product. To identify effectiveness of promotional activities of the product. Scope is study seeks to collect the information from among the customer which is the same software using.

Market penetration seeks to maintain or increase the market share of current products of a Company. This can be achieved by a combination of competitive strategies like pricing, Advertising, sales promotion and dedicating more resources to personal selling. Market Penetration seeks to secure company dominance of the market. For a company to grow its market share and sales volume, it is important that the company looks at the ways of increasing the usage and consumers of its products. The purpose of this study was to identify market penetration strategies by Instinct Innovation Private Limited. The study adopted a case study design which is the most appropriate in the investigation of the market penetration strategies by Instinct Innovation private Limited (Redbook Software). The respondents for this study included the managers of the company in charge of corporate strategy, human resources, regulatory, business development, and sales and marketing departments. Being a case study, conceptual content analysis was the most useful method of analyzing the data. The objective of this study is to identify market penetration strategies by Instinct Innovations Pvt.Ltd. To understand the customer response towards new product. To identify effectiveness of promotional activities of the product. Scope is study seeks to collect the information from among the customer which is the same software using.

"“A Study On Factor Analysis Of Extruded Snacks Under Snacks And Relax Category.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 5, page no.72-79, May-2023, Available :http://www.jetir.org/papers/JETIRFX06013.pdf

"“A Study On Factor Analysis Of Extruded Snacks Under Snacks And Relax Category.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 5, page no. pp72-79, May-2023, Available at : http://www.jetir.org/papers/JETIRFX06013.pdf