• Saurabhi Shetye

on how modern mass communication works. Consuming social media on a daily basis has provoked an influence amongst the users specifically regarding the content that was circulated often. Political leaders too were quick to pick up on this trend and are now extensively spending time, money, and efforts on the various social media platforms to influence voters’ political opinions to create the polarization. In the General Election of 2019, the Facebook, Instagram, Twitter and other social media accounts of popular political parties such as the BJP and Congress recorded millions of followers. On twitter itself, BJP had recorded over 11 million followers prior to the election where as Congress recorded 5 million followers resulting out of major digital promotional campaigns by the parties.

A Study On The Perception Of The Youth Regarding Role Of Social Media In Creating Political Polarisation In India.

"A Study On The Perception Of The Youth Regarding Role Of Social Media In Creating Political Polarisation In India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.305-313, June-2023, Available :http://www.jetir.org/papers/JETIRFY06042.pdf

"A Study On The Perception Of The Youth Regarding Role Of Social Media In Creating Political Polarisation In India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. pp305-313, June-2023, Available at : http://www.jetir.org/papers/JETIRFY06042.pdf