• Sowmiya Kumar
• Dr. Nivedha Manish

The political scenario in India has come a long way, since India got the Independence. Once being a colony under British rule to moving into an independent nation in the year 1947, Indian politics have drastically changed over years. In a current scenario, Indian media has drastically changed over the years with respect to advent of Digital Media. Political ads and political campaigns have increased drastically over the years in India as different political parties are using different media platforms to boost their political campaigns during the election period. Due to advent increase in social media, today almost all the politicians, celebrities are using social platforms such as Facebook, Twitter etc. Social media is playing an important role in showcasing the political news in a different angle altogether. The classical example was during 2014 and 2019 general elections and as well as Maharashtra elections in the year 2019. Today not only social media but also traditional media such as Television, Newspapers and Radio have played an important role in creating the political ads as well as political campaigns. Lastly it can be concluded that media has a strong impact in creating the political ads and shaping up the public opinion towards a political party.

Impact of Media responses and public outcry to political ads in India

" Impact of Media responses and public outcry to political ads in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.318-321, June-2023, Available :http://www.jetir.org/papers/JETIRFY06044.pdf

" Impact of Media responses and public outcry to political ads in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. pp318-321, June-2023, Available at : http://www.jetir.org/papers/JETIRFY06044.pdf