• Mrunmayi Gosavi
• Karishma Gupta.
• Nisha Gupta

The main aim of conducting this research project is to study the growth of Mamaearth as a green business. It also aims to understand how the emergence of sustainable business will benefit the environment in the long run. The below conducted research is a secondary type of research where in the data collected is through the help of internet and other means of social networking. The duration given to complete the research work is approximately 15-20 days. Since the data collected is from previous researches, 2 research papers were referred. The below research paper is based on dependent variables. The research work had a couple of paucities which included the scarcity of time. Due to time constraint, it was not possible to conduct a primary survey by the way of interviews or field visits, limiting us to stick only with secondary data. The findings from the research paper are if brands like Mamaearth adopt the green business practices, it will help them boost their profits since the demand for eco friendly products is rising. The basic purpose of conducting the research is to know the increasing opportunities for young businesses like Mamaearth since the rising demand for eco friendly products post Covid-19. If any firm adopts the green business practices, especially the small and medium sector business, it will prove to be beneficial not only for the firm’s growth, but also for the environment. Apart from that, if sustainable or eco friendly products are used, the humans purchasing the product, would also be free from the effects of harsh chemicals. In short, green business practices will do good to the entire ecosystem.

sustainable environment, eco-friendly, post Covid-19, green business, increasing demand

"A STUDY ON ENVIRONMENT FRIENDLY BUSINESS PRACTICES ADOPTED BY MAMAEARTH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 6, page no.347-357, June-2023, Available :http://www.jetir.org/papers/JETIRFY06048.pdf

"A STUDY ON ENVIRONMENT FRIENDLY BUSINESS PRACTICES ADOPTED BY MAMAEARTH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 6, page no. pp347-357, June-2023, Available at : http://www.jetir.org/papers/JETIRFY06048.pdf