• Dr. Bhavani M

Financial Literacy is an issue of critical importance for transparent and sustainable economy. Few studies quote that one of the reasons for financial crisis in developed country like United States during 2010 was the insufficient levels of the financial literacy among the customers. Based on the studies reviewed it is assumed that the developing nations like in India also the low level of financial literacy among the customers may contribute to financial crisis to an extent. Also it is considered that financial literacy is considered as an important aid for promoting financial inclusions and ultimately achieving financial stability in the country. The importance of such issues to India is evident. The Reserve Bank of India (RBI), oldest and most experienced financial supervisory body has taken several measures to promote financial literacy through financial institutions among the customers. This research paper focuses on identifying the initiatives taken by the regulatory authorities for the promotion of financial literacy among customers in India and knowing the financial literacy level among the members of Self Help Groups in Mysore city.

Financial Literacy, Self-Help Group, Reserve Bank of India, Security exchange Board of India. Insurance Regulatory and Development Authority.

"A Study on Financial Literacy among the Members of Self Help Groups ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.22-29, October-2018, Available :http://www.jetir.org/papers/JETIRG006004.pdf

"A Study on Financial Literacy among the Members of Self Help Groups ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp22-29, October-2018, Available at : http://www.jetir.org/papers/JETIRG006004.pdf