• D. Vijaya Lakshmi
• A. Vijaya BhargavI

This comprehensive study delves into the realm of sustainable growth strategies tailored for startups operating within the dynamic landscape of the Indian ecology. Acknowledging the unique challenges and opportunities presented by the Indian market, the research aims to uncover strategies that propel startups towards enduring success while fostering environmental and social sustainability. The study employs a multifaceted approach, combining quantitative analysis, case studies, and interviews with key industry players. By scrutinizing the intersection of financial viability, innovation, and ecological responsibility, the research aims to distill actionable insights for startups navigating the complexities of the Indian business environment. It explores how startups can integrate sustainability into their core business models, creating a synergistic relationship between growth and responsible corporate practices. The findings of this study not only offer practical guidance to startups seeking sustainable trajectories but also contribute to the broader discourse on responsible business practices within the Indian entrepreneurial landscape. As startups increasingly become pivotal drivers of economic growth, understanding and implementing sustainable strategies becomes paramount, not only for individual success but also for the overall well-being of the ecosystem in which they operate.

Sustainable growth strategies, Startups, Dynamic Indian Ecology, Financial Viability, Industry Players

"A STUDY ON SUSTAINABLE GROWTH STRATEGIES FOR STARTUPS IN THE INDIAN ECOLOGY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.258-266, December-2023, Available :http://www.jetir.org/papers/JETIRGA06029.pdf

"A STUDY ON SUSTAINABLE GROWTH STRATEGIES FOR STARTUPS IN THE INDIAN ECOLOGY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. pp258-266, December-2023, Available at : http://www.jetir.org/papers/JETIRGA06029.pdf