• K. N.V SUDHA
• CH. JYOTHIKA SOWJANYA

Women entrepreneurs are individuals who bring innovation, initiate, or adopt business activities. In the past, their focus revolved around the 3 K's: Kitchen, Kids, and Knitting. This was followed by the era of the 3 P's: Powder, Pappad, and Pickle. However, in the present day, we witness the rise of the 4 E's: Electricity, Electronics, Energy, and Engineering. Indian women have come a long way, progressively gaining visibility and achieving success in various fields. They have transitioned from the confines of the kitchen to engaging in higher-level professional endeavours, driven by their inner desire for creativity and the need to showcase their capabili-ties. Educated women are playing a significant role in social transformation, and it is anticipated that more women will venture into traditionally male-dominated areas in the future. To foster and increase the percentage of women entrepreneurs in India, the central government and banking institutions are offering enhanced financial assistance to support the realization of their business ideas. In order to elevate the ratio of women entrepreneurs in the business world, it is crucial to eliminate gender biases and prioritize women's safety. Additionally, providing skill-based programs and fostering a broad-minded acceptance within society and families are essen-tial to empower women to initiate and manage their own businesses. Currently, India holds the 57th position among 65 countries in the MasterCard Index of Women Entrepreneurs 2021. However, it is imperative that this ranking improves significantly in the coming years, aiming for a single-digit score.

Women entrepreneur, Creativity, Social transformation, Innovate, Venturing, Creativity, and Gender biases

"WOMEN ENTREPRENEURSHIP IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.330-333, December-2023, Available :http://www.jetir.org/papers/JETIRGA06038.pdf

"WOMEN ENTREPRENEURSHIP IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. pp330-333, December-2023, Available at : http://www.jetir.org/papers/JETIRGA06038.pdf