• Vinay Gadigi
• P Jeevan

Customer satisfaction is crucial for marketing and loyalty. JD Motors, under the PURE EV brand, focuses on electric vehicles and high-performance lithium batteries. They understand customer preferences, build trust, and deliver quality products. PURE EV faces challenges in market trends, competition, and technological advancements. They aim to expand globally and diversify production, focusing on innovation, employee motivation, and reliable transportation infrastructure. Theoretical research explores consumer satisfaction from various perspectives, including normative, psychological, and somatic. It assesses a company's products, services, and capabilities, using techniques like surveys, scores, and Kano models. The study aims to understand customer satisfaction levels and their perceptions of JD Motors' EV products in Ballari. It aims to understand consumer attitudes, strengths, weaknesses, customer opinions, awareness, and customer fulfilment stages. The research methodology includes primary data collection through questionnaires and secondary data from previous projects and internet sources. The study's limitations include a short time period, lack of proper interaction with consumers, and limited data collection in the Ballari region.

CUSTOMER SATISFACTION ON PURE EV, JD MOTORS, BALLARI

"CUSTOMER SATISFACTION ON PURE EV, JD MOTORS, BALLARI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.36-38, January-2024, Available :http://www.jetir.org/papers/JETIRGB06007.pdf

"CUSTOMER SATISFACTION ON PURE EV, JD MOTORS, BALLARI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. pp36-38, January-2024, Available at : http://www.jetir.org/papers/JETIRGB06007.pdf