• Arya Jitendra Tare

This research investigates impulsive online shopping behavior, with a specific emphasis on the impact of digital triggers, including personalized recommendations and limited-time offers. Employing a mixed-methods research design, the study engages a diverse cohort of online shoppers through structured surveys, in-depth interviews, and focus group discussions. Quantitative analysis reveals prevalent patterns of impulsive buying, elucidating the significant influence of digital triggers such as time-limited promotions and social media. Qualitative insights provide a nuanced understanding of the emotional and psychological dimensions that contribute to impulsive purchasing decisions. This research contributes valuable insights to the field of online consumer behavior, offering strategic implications for businesses seeking to optimize marketing strategies and enhance the overall online shopping experience.

Impulse Buying, Online Shopping Behavior, Digital Triggers, Personalized Recommendations, Consumer Decision-Making

" Impulse Buying in the Digital Age: Understanding Triggers and Patterns", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.157-166, February-2024, Available :http://www.jetir.org/papers/JETIRGC06019.pdf

" Impulse Buying in the Digital Age: Understanding Triggers and Patterns", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. pp157-166, February-2024, Available at : http://www.jetir.org/papers/JETIRGC06019.pdf