• Amit Jha
• Anil Kumar

This studies article explores the pivotal role of patron segmentation and personalization inside the dynamic landscape of the banking enterprise. In a generation characterised by means of digital transformation and evolving patron options, know-how and catering to various patron needs have become vital for financial establishments. The examine employs a complete approach to analyse the implementation and impact of customer segmentation strategies, inspecting their efficacy in improving client experience and loyalty. Through a combination of quantitative and qualitative methodologies, the studies investigates the various segmentation standards hired through banks, which includes demographics, conduct, and transaction records. Additionally, the thing delves into the technological advancements driving customized banking offerings, including artificial intelligence, machine learning, and information analytics. The findings shed light on the effectiveness of personalised offerings in fostering more potent purchaser relationships, optimizing advertising techniques, and ultimately improving the overall monetary overall performance of banks. The implications of this research enlarge past theoretical frameworks, providing sensible insights for banking executives, marketers, and policymakers to refine their tactics to consumer engagement. As monetary institutions navigate an more and more aggressive panorama, the know-how gleaned from this examine serves as a treasured resource for crafting cantered and customized solutions that align with the various and evolving desires of their purchaser base. Ultimately, the item contributes to the continuing discourse at the destiny of banking in an era wherein patron-centricity is paramount.

Customer Segmentation, Personalization, Banking, Customer Experience, Financial Services, Data Analytics, Targeted Marketing

"Customer Segmentation and Personalization in Banking", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.123-129, January-2019, Available :http://www.jetir.org/papers/JETIRGD06019.pdf

"Customer Segmentation and Personalization in Banking", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp123-129, January-2019, Available at : http://www.jetir.org/papers/JETIRGD06019.pdf