• Mrs. Gargi Dubey
• Dr. Mona Mehta

In the competitive landscape of marketing, celebrity endorsement has emerged as a pivotal strategy for enhancing brand visibility and influencing consumer behavior. This study investigates the profound influence of celebrity endorsements on consumers' purchasing decisions within the cookware industry. By leveraging the recognition and appeal of well-known personalities, marketers seek to elevate brand awareness and foster consumer trust. This research aims to elucidate how celebrity endorsements shape consumer perceptions and preferences towards cookware products. Through a comprehensive analysis of consumer behavior and psychological factors involved in endorsement effectiveness, this study provides valuable insights into the mechanisms through which celebrity endorsements contribute to marketing success in the cookware sector. The findings underscore the significance of aligning celebrity endorsements with consumer expectations and brand attributes to maximize marketing impact and strategic positioning in the marketplace.

Impact of Celebrity Endorsement in the purchase of Cookware

"Impact of Celebrity Endorsement in the purchase of Cookware", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.50-56, December-2024, Available :http://www.jetir.org/papers/JETIRGQ06007.pdf

"Impact of Celebrity Endorsement in the purchase of Cookware", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. pp50-56, December-2024, Available at : http://www.jetir.org/papers/JETIRGQ06007.pdf