• Shweta Verma

Social media is proving to be an excellent tool for any business to grow because it connects with people, sets up brand awareness, and increases sales. The purpose of this research is to explore how effectively businesses make use of the social media websites/apps, such as Facebook, Instagram, or YouTube, to achieve success. The Power of social media cannot be ignored. This study explores how brands such as Nykaa and Netflix have utilized social media platforms to engage with their audience, leading to growth. Nykaa has used specific platforms to not only promote its products but also run targeted campaigns to build a loyal customer base. Similarly, Netflix uses social media creatively to engage users with trending content and personalized recommendations. This research makes use of both primary and secondary data with quantitative analysis based on a survey of 51 people. The author has found the importance of attractive content, advertisements, as well as interaction with customers to build customer loyalty which in turn builds a brand and therefore leads to business growth. The findings indicate how social media can help businesses when applied in a channelised manner. This paper is simple and applicable to businesses that wish to achieve better through social media use.

Social media, Brand Awareness, Facebook, Instagram, YouTube, advertisement, Customer’s Feedback, Business Growth.

"Analysis of Impact of Social Media on Business Growth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.118-131, December-2024, Available :http://www.jetir.org/papers/JETIRGQ06016.pdf

"Analysis of Impact of Social Media on Business Growth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. pp118-131, December-2024, Available at : http://www.jetir.org/papers/JETIRGQ06016.pdf