• Sarita L. Chaurasiya

Women entrepreneurs are a driving force behind global economic growth, operating over one-third of businesses worldwide. In India, the rise of female entrepreneurship is fueled by economic development, improved education, urbanization, and increasing social acceptance. Despite this progress, many Indian women face poverty, motivating them to start small businesses or cottage industries to achieve economic stability. Grounded in Maslow’s theory, this study explores how unmet needs inspire women to transition from necessity-driven ventures to successful enterprises. Government initiatives such as Startup India, Standup India, and the Women Entrepreneurship Platform (WEP) aim to support this shift, offering programs like SEWA and PMRY. This research identifies key opportunities, examines barriers such as funding and technical expertise, and evaluates the effectiveness of government policies. Data collected from 50 respondents and secondary sources highlights the critical role of financial, familial, and technical support in empowering Indian women entrepreneurs to overcome challenges and thrive.

Women, Entrepreneurship, Government scheme, Entrepreneurs, startup, digital.

"Opportunities and Obstacles Indian Women Entrepreneurs Face", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.132-137, December-2024, Available :http://www.jetir.org/papers/JETIRGQ06017.pdf

"Opportunities and Obstacles Indian Women Entrepreneurs Face", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. pp132-137, December-2024, Available at : http://www.jetir.org/papers/JETIRGQ06017.pdf