• DR.PROF.VARSHA PARAB
• GDCA.ASST.PROF.RAHUL JAISWAL

The majorities of organizations today focus primarily on the customer and favors social media & digital marketing. Social media advertising is carried out extremely subtly, nearly subconsciously. A prime illustration of that are influencers. The people are affected by this kind of advertising for a long time. When executed well, it fosters interaction, engagement, and connection rather than only appealing to the consumer's logical side. Due to its status as an IT powerhouse, second-highest university density, and big youth population, Mumbai {MULUND Region} is one of the most youthful cities in India. These young people's purchasing habits are greatly influenced by the lifestyle and electronics sectors. Lifestyle is adept in producing images for food, fitness, organic products, and other topics with the assistance of influencers. It is also the newest tendency. Electronics are popular among young people who are tech-savvy and are frequently promoted on several platforms by nearly all influencers. With the aid of primary and secondary data, this research article seeks to establish a connection between all these variables. The aim of this study is to examine the relationship between the general customer's level of trust in influencers and the consequent consumer behavior of Mumbai {Mulund Region} youth, specifically in between from 12 - 25 age range. To collect primary data, a methodical questionnaire will be employed. After analyzing the observations, conclusions will be drawn and presented.

Social Media, Youth, Consumer Logical Side, Lifestyles

"To Study the Psychology of Influencer Marketing Amongst Youth of Mulund Region", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.158-168, December-2024, Available :http://www.jetir.org/papers/JETIRGQ06020.pdf

"To Study the Psychology of Influencer Marketing Amongst Youth of Mulund Region", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. pp158-168, December-2024, Available at : http://www.jetir.org/papers/JETIRGQ06020.pdf