• Ms.Poonam Shrivastava
• Dr. Sushama S Patil

Modern marketing practices have transformed due to Social media influencers particularly in the beauty industry where consumer preferences shift rapidly. This research investigates how social media influencers drive innovation in beauty product startups, emphasizing their impact on shaping customer purchase decisions and building brand loyalty. By utilizing the trust and extensive audience of Influencers, beauty startups draft creative and innovative marketing strategies that enhance their competitive position and establish a more prominent presence in the market; Beauty startups strengthen their market standing. Google Form survey is utilized to gather responses from individuals who engage with beauty products and follow social media influencers. The study aims to uncover how influencer-driven strategies promote the growth of beauty startups through innovative campaigns and enhanced customer engagement. The findings offer valuable insights for aspiring entrepreneurs, marketing professionals, and students interested in the relationship between social media, innovation, and the beauty business.

social media influencers, Beauty product startups, Marketing innovation

"A study on the Role of Social Media Influencers in Driving Innovation in Beauty Product Startups ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 12, page no.178-186, December-2024, Available :http://www.jetir.org/papers/JETIRGQ06022.pdf

"A study on the Role of Social Media Influencers in Driving Innovation in Beauty Product Startups ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 12, page no. pp178-186, December-2024, Available at : http://www.jetir.org/papers/JETIRGQ06022.pdf