• Dr. Sonal Jain
• Dr. Gayatri Shama Dixit

Employees are the backbone of every industry, and an organization's success largely depends on the strength of its workforce. Employee engagement fosters positive relationships between employees and their organization, enabling companies to achieve their goals more effectively. It creates a sense of belonging, which ultimately enhances employee satisfaction. Modern organizations expect their workforce to be enthusiastic, proactive, and committed to their roles. Employees are encouraged to focus on self-development, excel in their performance, and remain resilient in their responsibilities. In essence, organizations need engaged employees to thrive. Employee engagement is achieved when employees feel valued by their organization, recognize the impact of their contributions on organizational growth, and see their aspirations for growth, rewards, and compensation being fulfilled. Engagement significantly influences employee attitudes, absenteeism, and turnover rates. Research consistently shows a strong correlation between engagement levels and productivity at the individual, team, and organizational levels. Higher engagement leads to reduced turnover, improved productivity, increased shareholder returns, and enhanced financial performance. For HR professionals, it is essential to cultivate an environment that naturally motivates employees to care deeply about their work. Organizations aiming for high levels of involvement, motivation, trust, commitment, and empowerment must implement a well-structured employee engagement strategy.

Employee engagement, Strategy, Performance

"Employee Engagement Strategy: The Key to Enhanced Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.1-10, January-2025, Available :http://www.jetir.org/papers/JETIRGS06001.pdf

"Employee Engagement Strategy: The Key to Enhanced Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. pp1-10, January-2025, Available at : http://www.jetir.org/papers/JETIRGS06001.pdf