• Vaibhav Soni

Aim of this study is to understand the effect of technology on the financial market and what kind of impact it creates on the Indian financial services. This study is a descriptive in nature and let rise to understand the various ways in which a digitization has created an impact on mutual funds. To carry out the study and intensive literature review on the basis of the available journals of websites and magazines and newspapers. based on the literature review it was found that technology has made an impact on the mutual fund market in India because the way the customer must be a viewing at mutual fund has changed a phenomenal and also service providers had to incorporate a lot of changes in their financial instruments to earlier the digital customer. This E-transformation as some where it easy for people to invest but also that has come I need to understand the expectations of the customer who doesn't meet you but tries to enquire about the financial products online.

E-transformation, India, Mutual Funds

"Impact Of E-transformation On Mutual Fund Services In India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.35-41, January-2025, Available :http://www.jetir.org/papers/JETIRGS06004.pdf

"Impact Of E-transformation On Mutual Fund Services In India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. pp35-41, January-2025, Available at : http://www.jetir.org/papers/JETIRGS06004.pdf