• Yogita Abichandani

Investment today is a necessary tool to have an alternative investment with changes in society and living costs also changing rapidly. With increase in the number of working women the socio economic status is also changing hence we have seen a rise in women investors in different avenues and with responsibilities and expenditures rising women have become more independent and have inclusions in financial decisions as opposed to earlier. A Study of determinants of investment patterns of women to help understand their financial needs is a must. Since the investment preferences of women are different from that of men, therefore, the financial institutions need to target women as a separate market segment. This study aims at understanding the investment pattern of women of Indore, Madhya Pradesh.

Investment, Mutual Funds, Gold, Women, Tax Benefit

"A Study of Investment Pattern Working Women in Indore, Madhya Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.42-44, January-2025, Available :http://www.jetir.org/papers/JETIRGS06005.pdf

"A Study of Investment Pattern Working Women in Indore, Madhya Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. pp42-44, January-2025, Available at : http://www.jetir.org/papers/JETIRGS06005.pdf