• SANJANA MALKANI
• CS PROF.MANISH SITLANI

Women's entrepreneurship is a significant driver of economic growth in India, despite contributing a substantial 40% to India's economic growth, women entrepreneurs have traditionally faced hurdles like social norms, limited access to capital and resources. However, the rise of Digital India has empowered them. Social media platforms act as powerful tools, providing a low-cost platform for women to showcase their businesses, connect with potential customers and build strong personal brands. This fosters a more stable business environment, attracting a wider audience and ultimately leading to success. While factors like family support, access to services, and business motivation remain crucial, social media creates a fertile ground for women entrepreneurs to thrive by enhancing visibility, building networks, and directly engaging with customers. By reviewing the available literature, this paper has attempted to identify the role of social media in the success of initiatives undertaken by women entrepreneurs in establishing their business in India it was found that social media is gradually arriving as one of the key factors affecting women entrepreneurs in India.

Women entrepreneurship, factors affecting entrepreneurship, digital India, social media.

"Role of Social Media in Empowering Women Entrepreneurs in India: A Retrospection", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.106-115, January-2025, Available :http://www.jetir.org/papers/JETIRGS06013.pdf

"Role of Social Media in Empowering Women Entrepreneurs in India: A Retrospection", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. pp106-115, January-2025, Available at : http://www.jetir.org/papers/JETIRGS06013.pdf