• Dr. Vivek Sharma
• Associate Professor, Institute of Management Studies, IMS DAVV Nitesh Keswani

Studying students’ perception towards investment and trading is crucial for financial and economic study of a country, understanding the market for better results can be tough for students specially with rapidly changing economic conditions, minimum financial literacy and so many cluttered channels to learn from. Investment and trading in equities and derivatives have found a new interest from students as a study shows more about 49% of new De-mat accounts opened in FY 2024 have been from investors who are under 25 years. Financial goals, behaviour and decision of students have shifted over the years as we see increase in expenses and changes in lifestyle with it.

Investments, Students, Equity Markets, Mutual Funds, Financial Behaviour. Introduction and Review of Literature

"A Study of Perception of Students towards Investment and Trading in Equity Market with reference to city of Indore ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.182-186, January-2025, Available :http://www.jetir.org/papers/JETIRGS06022.pdf

"A Study of Perception of Students towards Investment and Trading in Equity Market with reference to city of Indore ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. pp182-186, January-2025, Available at : http://www.jetir.org/papers/JETIRGS06022.pdf