• Dr Arpit R. Loya
• Dr Pratima Jain
• Dr. Prayatna Jain

Salesperson luxury brand consumption is a growing phenomenon driven by the need to display prestige and project a professional image. While this behavior enhances credibility and customer trust, it also introduces significant challenges, including financial strain, psychological stress, and potential conflicts with organizational values. This study integrates a bibliometric analysis to examine the scope, trends, and theoretical underpinnings of this behavior, highlighting its implications for both individual salespersons and organizations. The findings emphasize the importance of promoting authenticity, financial literacy, and well-being to address these challenges. Companies must foster environments that value meaningful relationships over materialistic displays, ensuring sustainable success for all stakeholders.

Luxury brand consumption, salesperson behavior, conspicuous consumption, bibliometric analysis

"Salesperson Luxury Brand Consumption: A Bibliometric Study ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.320-322, January-2025, Available :http://www.jetir.org/papers/JETIRGS06038.pdf

"Salesperson Luxury Brand Consumption: A Bibliometric Study ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. pp320-322, January-2025, Available at : http://www.jetir.org/papers/JETIRGS06038.pdf