• Aldrin Castelino

Purpose - The study tries to explore the impact of new emerging technology and green marketing strategies on corporate sustainability goals. Through this study, the author aims to determine the factors affecting new emerging technology and green marketing strategies on corporate sustainability goals. Design/ Methodology/ approach – The authors applied the survey method to collect the data to validate the conceptual model related to the research objectives. The authors collected 239 responses using a structured questionnaire; after data cleaning, 220 responses were used for data analysis. Structured equation modelling (SEM) was performed using Smart PLS to test proposed hypotheses. Findings – The results established emerging technologies like Augmented Reality, Computer Vision, Chatbots, Recommendation engines, avatars, social media and Data Analytics along with green marketing strategies affect corporate sustainability goals. Originality/ Value - This study has incorporated the concept of green marketing strategies into New emerging technologies towards sustainability goals.

Green Marketing, New Emerging Technologies, Strategic green marketing, corporate sustainability, Technology adoption

"Exploring impact of new emerging technology and green marketing strategies on corporate sustainability goals", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 1, page no.368-379, January-2025, Available :http://www.jetir.org/papers/JETIRGS06045.pdf

"Exploring impact of new emerging technology and green marketing strategies on corporate sustainability goals", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 1, page no. pp368-379, January-2025, Available at : http://www.jetir.org/papers/JETIRGS06045.pdf