• Dr. D. Mallaiah

Telugu novels have played a crucial role in portraying the transformation of rural society, particularly in the context of employment strategies. The evolution of rural livelihoods, migration patterns, and socio-economic changes are vividly depicted in various literary works. This study explores how Telugu novelists have represented employment opportunities, agrarian struggles, industrialization, and self-employment trends in rural areas. Through an analysis of select Telugu novels, this paper examines the shift from traditional occupations to modern employment avenues and the socio-cultural impact of these changes. The narratives highlight the aspirations, challenges, and resilience of rural communities in adapting to economic transitions. By analyzing the depiction of employment strategies in Telugu literature, this paper aims to offer insights into the role of literature in reflecting and influencing rural socio-economic conditions.

Telugu novels, rural society, employment strategies, socio-economic transformation, agrarian struggles, migration, self-employment, industrialization.

"Transformation of Rural Society in Telugu Novels: The Perspective of Employment Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.6-9, March-2025, Available :http://www.jetir.org/papers/JETIRGU06002.pdf

"Transformation of Rural Society in Telugu Novels: The Perspective of Employment Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pp6-9, March-2025, Available at : http://www.jetir.org/papers/JETIRGU06002.pdf