• Puppala Poturaju

Empowering rural communities is critical for achieving inclusive and sustainable development. Despite India’s significant advancements in urban areas, its rural regions continue to face persistent challenges such as unemployment, lack of education, and limited economic opportunities. Information Technology (IT), however, presents transformative solutions to address these issues by enabling better access to resources, skills, and employment. This paper explores the role of IT in empowering rural communities by fostering innovative employment models and advancing sustainable livelihoods. It highlights key initiatives such as Digital India, Common Service Centers (CSCs), and Pradhan Mantri Gramin Digital Saksharta Abhiyan (PMGDISHA), which have significantly improved digital literacy and accessibility. It also examines the impact of emerging technologies like Artificial Intelligence (AI), Internet of Things (IoT), and mobile applications in transforming sectors like agriculture, healthcare, and education. The paper presents recent data, case studies, and policy analysis to underscore the importance of IT-driven rural development. It concludes with strategic recommendations to enhance digital infrastructure, promote skill development, and create inclusive and sustainable employment opportunities in rural India.

Leveraging Information Technology for Rural Empowerment: Innovative Employment Models and Sustainable Development Strategies

"Leveraging Information Technology for Rural Empowerment: Innovative Employment Models and Sustainable Development Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.162-164, March-2025, Available :http://www.jetir.org/papers/JETIRGU06029.pdf

"Leveraging Information Technology for Rural Empowerment: Innovative Employment Models and Sustainable Development Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pp162-164, March-2025, Available at : http://www.jetir.org/papers/JETIRGU06029.pdf