• E. M. Harish Babu
• Prof. S. Raghunatha Reddy

This descriptive study explores the role of Artificial Intelligence (AI) in empowering rural enterprises and small-scale entrepreneurs by providing advanced technological and cost-effective tools to enhance productivity, market access, and sustainable business growth. Rural businesses often face challenges such as limited financial resources, restricted access to technology, limited market access, and inefficient operational processes. AI-driven solutions, including chatbots and voice assistants for customer engagement, predictive analytics for inventory and sales forecasting, AI-powered digital marketing, and fintech innovations for financial inclusion, offer practical ways to overcome these barriers. The study examines various AI tools beneficial for small-scale rural enterprises and explains how they can positively impact business efficiency, cost reduction, and revenue growth of rural enterprises. Additionally, the paper discusses the challenges of AI implementation in rural areas, including digital literacy, infrastructure limitations, and policy gaps. By providing insights into the opportunities and challenges of AI adoption, this study aims to contribute to the development of strategies that promote inclusive digital transformation for rural entrepreneurs. It emphasizes the need for supportive policies, training programs, and accessible AI tools to ensure that rural enterprises can leverage AI for sustainable growth and economic empowerment.

Artificial Intelligence (AI), Rural Entrepreneurs, Small-Scale Enterprises, AI Adoption, AI Tools, Rural Enterprises

"Empowering Rural Enterprises with Artificial Intelligence", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.183-188, March-2025, Available :http://www.jetir.org/papers/JETIRGU06035.pdf

"Empowering Rural Enterprises with Artificial Intelligence", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pp183-188, March-2025, Available at : http://www.jetir.org/papers/JETIRGU06035.pdf