• Dr. P. S. Lakshmi
• Dr. Bulla Thirumalesh

Microenterprises and small-scale industries (SSIs) play a crucial role in rural economic development by generating employment, promoting local entrepreneurship, and reducing dependency on urban migration. In the context of rural areas, these enterprises can contribute to poverty alleviation and economic self-sufficiency. This paper examines the significance of microenterprises and SSIs, their current status in rural India. This paper explores strategies for promoting microenterprises and small-scale industries in rural areas as key drivers of economic development. It examines the current challenges faced by rural entrepreneurs, reviews successful models from various regions, and proposes actionable strategies and policy interventions. This paper examines the role of microenterprises and small-scale industries as engines of rural development. It analyses the current status, challenges, and opportunities of these enterprises in rural areas, drawing on quantitative data from government reports and qualitative research methods, the study identifies critical enablers such as access to finance, skill development, and market linkages, and recommends a comprehensive framework for rural economic revitalization. The findings aim to support policymakers, development agencies, and local communities in fostering a sustainable and inclusive rural economy.

Microenterprises, Small-Scale Industries (SSIs), Rural Entrepreneurship, Economic Development, Policy Interventions, Economic Empowerment, Capacity Building.

"Promoting Microenterprises and Small-Scale Industries in Rural Areas", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 3, page no.222-225, March-2025, Available :http://www.jetir.org/papers/JETIRGU06042.pdf

"Promoting Microenterprises and Small-Scale Industries in Rural Areas", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 3, page no. pp222-225, March-2025, Available at : http://www.jetir.org/papers/JETIRGU06042.pdf